About WaytoRetail

Sales is our passion. Markets are our home.

We are an owner-managed sales agency specialising in food and beverages.

We connect manufacturers and brands with the right business partners, open up new sales channels and rely on personal contacts, direct communication and long-term business relationships.

Hakan Altun, Managing Director of WaytoRetail

We think like entrepreneurs. We act with a sales focus.

What matters to us is what succeeds in the market.

Good products deserve good sales opportunities. That is why we do not wait for business opportunities – we actively seek them out.

We approach decision-makers, recognise market potential and bring manufacturers and buyers together.

In doing so, we focus on commitment, short decision-making paths and working together on an equal footing.

“My name is Hakan Altun. What can I do for you? Tell me about your product.”

Hakan Altun · Managing Director

Personal. Direct. Results-driven.

For us, sales means actively working the market.

We rely on personal conversations rather than anonymous brokering. We listen, understand products and markets, and turn that into concrete sales approaches.

What sets working with us apart:

Entrepreneurial thinking

We look at opportunities and challenges from our business partners’ perspective.

Active sales

We reach out to potential customers and pursue business opportunities consistently.

Direct communication

Personal points of contact and short decision-making paths.

Long-term partnerships

Our goal is lasting business relationships rather than short-term deals.

Good contacts open doors. Active sales create opportunities.

We combine market knowledge with personal sales work.

We know the requirements of different sales channels and what matters when approaching commercial customers.

We use our network and experience to build new business contacts, bring the right partners together and develop concrete sales opportunities.

Our aim: Not just to broker contacts, but to actively move business relationships forward.

Your route to market

Good business starts with a conversation.

Let’s get to know each other.

Looking to open up new markets, strengthen your sales or build a business partnership?

We look forward to learning about your ideas and goals and discovering new opportunities together.